Trip Advisor User Generated Content:
Trip Advisor http://bit.ly/KP907 is the worlds largest travel review site which enables customers to review hotels, restaurants, flights and other traveling experiences. The website generates its $3 billion revenue through the number of clicks it gets. This revenue is also assisted by its parent company Expedia, which accounted for 36% of Trip Advisor's total revenue.
Trip Advisor also uses Facebook as a means of finding reviews, once a member is signed up, Trip Advisor searches through the members Facebook friends to find any restuarants etc they have 'liked' then uses this information to generate reviews on their own website.
It is interesting how Trip Advisor allows customers to add reviews in many forms, such as a rating scale, writing commments, uploading images and even dates when the review was written. Personally I have used Trip Advisor and it is really useful to see how recent the review is and this makes the review a more reliable source of information.
Trip Advisor really has utilised the method of user generated content effectively.
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