Blog 3: Social Networking and eWOM with Oreo Buscuits!

Here is a prime example of how eWOM has taken effect for the Oreo biscuit company. http://on.mash.to/ZIZ4CA Oreo has over 32 million fans over Facebook, more then 76,000 followers on Twitter and has even recently been introduced to Instagram which had a huge increased of 87,000 followers after Super Bowl game.

When an online debate began amongst fellow 'Social Networkers' over Facebook and Twitter, the online activity was monitored by the company which then encouraged an online Youtube campaign. The team responsible for advertising Oreo biscuits has used Youtube campaigns to encourage the brand name and to keep fans 'engaged and excited'.

This article is a brilliant example to show how all different types of social networking is embedded with eWOM, it appears that Facebook, Twitter, Instragram and Youtube have a powerful influence in the marketing industry. But there are also many questions raised, could it be that this is the new way for company's to carry out their advertising and marketing campaigns? And would the campaigns be just as powerful without using all of the social networking methods and perhaps only using one or two of them such as only Facebook and Youtube? Is the online marketing adding healthy competition within the industry? How sustainable is online marketing?

Oreo have really grasped the concept of using social networking as a form of marketing and found a fantastic way to engage with its fans and to also encourage non-fans to become fans too!

It is certain that companies have found a new way to monitor and interact with their fans and there are even more opportunities to ensure that companies find efficient ways to compete in the marketing industry, currently social networking certainly seems to be the way!